Our Origin Story: Designing a New Kind of Services Organization
After a decade and a half of designing and building digital products, in November of 2011, it was time to move from a “me-shop” to a “we-shop.” This is a post about why I did it, what you should...
View Article7 Tips for Writing Observation Guides for Effective User Research
Several years ago, I took a storytelling workshop and the instructor used a peculiar expression: “Listening is a Gift.” I say “peculiar” because it was a storytelling workshop. Didn’t that mean we...
View Article5 Push-Backs to Push-Backs on Conducting Qualitative User Research
Improving the customer experience is generally accepted as a must-have practice these days; however, many businesses still do not conduct qualitative user research! At least not in a structured,...
View ArticleQualitative and Quantitative Research – A Data Dynamic Duo
Knowing the difference between the individual terms might be elementary to some. Admittedly, the root words can pretty much sum up their meaning, but understanding the roles each play to tell your...
View ArticleEmpathy in Product Design: Understand Your Customers’ Hearts Not Just Their...
As product designers, managers, and engineers, our creations meet needs and solve problems for users. So, we need to understand how they think and approach problems, but if we’re designing innovative...
View ArticleGetting The Right Medicine For What Ails Your ROI
-Why Businesses Need To Consider The Holistic Experience In the competitive race to gain traffic and entice users to engage, no matter what you offer, the demand has grown to make websites and apps...
View Article3 Ways To Fight Better Sameness
“The difficulty lies not so much in developing new ideas as in escaping from old ones.” – John Maynard Keynes In all my years of working with clients, helping them to achieve their business goals, I...
View ArticleHow Can ‘Big Data’ Help Triple-Bottom-Line Sustainability
Design to Change a Life from Chris Pallé When I gave this talk at WebVisionsNYC last week, I had some big ambitions about Big Data – I wanted to convince the audience that as design and business...
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